Thrillist.com

Thrillist.com

January, 13 2021 08:09:54 AM

Passed

To Improve

Errors

0Score

Update Compare Share

Search Engine Optimization

Title Tag

Thrillist - Adventure is always around the corner.
Length: 50 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Thrillist is an online media website covering travel, experiences, and local neighborhoods. Thrillist was founded in 2004 by Ben Lerer and Adam Rich. Thrillist covers national and international travel, news, and, as of 2023, 18 cities across the United States.
Length: 260 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
2	25	24	0	0	0

<H1> Thrillist </H1>
<H1> City Guides </H1>
<H2> Forget 'Brat Summer.' I Want a Calico Critters Summer </H2>
<H2> Chief Flamingo Officer and 9 Other Wild Hotel Jobs that Actually Exist </H2>
<H2> What Soccer Star Crystal Dunn Is Bringing to the Paris Olympics </H2>
<H2> This Small Town in Maine Is a Culinary Paradise </H2>
<H2> Popular Reads </H2>
<H2> Why I’ll Always Ditch My Boyfriend to Vacation with an Ex </H2>
<H2> My Journey Through Mongolia to Meet the Last Eagle Hunters </H2>
<H2> When Was the Last Cigarette Smoked on a Plane? </H2>
<H2> Guides & Destinations </H2>
<H2> We Tried a New Private Flight to the Bahamas You Can Actually Afford </H2>
<H2> Anti-Sex Beds, Swag Hauls: Follow These Olympians on TikTok for Award-Worthy BTS </H2>
<H2> Why I’ve Been Kayaking the LA River for Over a Decade </H2>
<H2> Walk Among Treetops on the World’s Most Epic Suspended Hikes </H2>
<H2> Plan Your Trip </H2>
<H2> Southwest Is the Internet's Favorite Airline This Week </H2>
<H2> Here's When and Where the Next Few Olympic Games Will Be Held </H2>
<H2> Here Are the Current Lineups for 2024's Biggest Music Festivals </H2>
<H2> Ranking All 18 Roller Coasters at Cedar Point </H2>
<H2> Latest Stories </H2>
<H2> People Are Getting the Travel Bug Over Literal Insects </H2>
<H2> A Massive Natural Explosion at Yellowstone Was Caught on Video </H2>
<H2> Eat Like Napoleon at the Oldest Restaurants in Paris </H2>
<H2> Leaving the Airport During a Layover—Is It Worth It? </H2>
<H2> The Ultimate Nightlife Guide to Atlanta </H2>
<H2> 23 Things You Have to Do in SF This Year, from Noise Pop to Sketchfest </H2>
<H3> Check us out on social </H3>
<H3> Navigation </H3>
<H3> Navigation </H3>
<H3> The furry friends from my childhood are the ultimate travel inspiration. </H3>
<H3> S'mores butler? Chief mule skinner? Hotels are staffing increasingly unusual positions to stand out from the crowd. </H3>
<H3> The USWNT defender is preparing to make her third Olympic appearance in the City of Love. </H3>
<H3> Biddeford’s exciting restaurants and bars are perfect for a weekend getaway. </H3>
<H3> An adventurous man is hard to find. </H3>
<H3> To see them in action, you have to know a guy. That’s why I chased Bashir through the desert. </H3>
<H3> Today it’s illegal to light up on a commercial aircraft, but the path to smoke-free cabins saw some turbulence. </H3>
<H3> Skip massive TSA lines and other airport drama. </H3>
<H3> Olympians test out those cardboard beds and give us non-Olympians a look at (nearly) everything happening in the Paris Olympic Village. </H3>
<H3> The esoteric river is full of wildlife, fig trees, and serenity. </H3>
<H3> Get ready for picture-perfect views without all the sweat and agony of a difficult climb. </H3>
<H3> Reportedly, the airline wasn't majorly affected by the global outage. </H3>
<H3> The Games will even make it back to the US soon. </H3>
<H3> Festival season is officially in full swing. Here's who you'll see where and when. </H3>
<H3> From Blue Streak’s historic prowess to Valravn’s death-defying drops. </H3>
<H3> It’s called entomotourism. Here's where to do it. </H3>
<H3> The National Park Service just issued an advisory. </H3>
<H3> If a restaurant's been around for centuries, you know they're probably doing something right. </H3>
<H3> We asked a travel expert for their opinion. </H3>
<H3> Clubs, bars, and more things to do in Atlanta after dark. </H3>
<H3> These are the must-hit festivals, concerts, events, and most fun things to do this year in San Francisco, broken down by month. </H3>

Show More

Show Less

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Thrillist - Adventure is always around the corner.

thrillist.com/

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 0 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

travel13
thrillist7
music7
trips6
news6
olympic6
inspiration5
always5
last5
park5
atlanta4
small4
nightlife4
paris4
restaurants4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
travel	13
thrillist	7
music	7
trips	6
news	6
olympic	6
inspiration	5
always	5
last	5
park	5
atlanta	4
small	4
nightlife	4
paris	4
restaurants	4

Show More

Show Less

This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 0.74%

Text content size	6441 bytes
Total HTML size	870964 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 852 KB to 109 KB (87.2 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 151.101.129.91 does not redirect to thrillist.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://thrillist.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://thrillist.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 19 Years, 250 Days

Created Date: 18th-Nov-2004

Updated Date: 23rd-Dec-2022

Expiry Date: 18th-Nov-2025

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: thrillist.com
Registry Domain ID: 135302272_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.registrar.amazon
Registrar URL: https://registrar.amazon.com
Updated Date: 2022-12-23T02:01:20Z
Creation Date: 2004-11-18T03:16:40Z
Registrar Registration Expiration Date: 2025-11-18T03:16:40Z
Registrar: Amazon Registrar, Inc.
Registrar IANA ID: 468
Registrar Abuse Contact Email: abuse@amazonaws.com
Registrar Abuse Contact Phone: +1.2024422253
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: On behalf of thrillist.com owner
Registrant Organization: Identity Protection Service
Registrant Street: PO Box 786
Registrant City: Hayes
Registrant State/Province: Middlesex
Registrant Postal Code: UB3 9TR
Registrant Country: GB
Registrant Phone: +44.1483307527
Registrant Phone Ext:
Registrant Fax: +44.1483304031
Registrant Fax Ext:
Registrant Email: 68cc8262-9ddd-43ae-8f5a-408f109c33ed@identity-protect.org
Registry Admin ID: Not Available From Registry
Admin Name: On behalf of thrillist.com owner
Admin Organization: Identity Protection Service
Admin Street: PO Box 786
Admin City: Hayes
Admin State/Province: Middlesex
Admin Postal Code: UB3 9TR
Admin Country: GB
Admin Phone: +44.1483307527
Admin Phone Ext:
Admin Fax: +44.1483304031
Admin Fax Ext:
Admin Email: 68cc8262-9ddd-43ae-8f5a-408f109c33ed@identity-protect.org
Registry Tech ID: Not Available From Registry
Tech Name: On behalf of thrillist.com owner
Tech Organization: Identity Protection Service
Tech Street: PO Box 786
Tech City: Hayes
Tech State/Province: Middlesex
Tech Postal Code: UB3 9TR
Tech Country: GB
Tech Phone: +44.1483307527
Tech Phone Ext:
Tech Fax: +44.1483304031
Tech Fax Ext:
Tech Email: 68cc8262-9ddd-43ae-8f5a-408f109c33ed@identity-protect.org
Name Server: NS-507.AWSDNS-63.COM
Name Server: NS-857.AWSDNS-43.NET
Name Server: NS-1566.AWSDNS-03.CO.UK
Name Server: NS-1297.AWSDNS-34.ORG
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2024-07-25T15:01:14Z <<<
For more information on Whois status codes, please visit https://icann.org/epp

By submitting a query to the Amazon Registrar, Inc. WHOIS database, you
agree to abide by the following terms. The data in Amazon Registrar, Inc.'s
WHOIS database is provided by Amazon Registrar, Inc. for the sole purpose of
assisting you in obtaining information about domain name accuracy. You agree
to use this data only for lawful purposes and further agree not to use this
data for any unlawful purpose or to: (1) enable, allow, or otherwise support
the transmission by email, telephone, or facsimile of commercial advertising
or unsolicited bulk email, or (2) enable high volume, automated, electronic
processes to collect or compile this data for any purpose, including mining
this data for your own personal or commercial purposes. Amazon Registrar, Inc.
reserves the right to restrict or terminate your access to the data if you fail
to abide by these terms of use. Amazon Registrar, Inc. reserves the right
to modify these terms at any time.

Visit Amazon Registrar, Inc. at https://registrar.amazon.com

Contact information available here:
https://docs.aws.amazon.com/Route53/latest/DeveloperGuide/domain-contact-support.html

© 2020, Amazon.com, Inc., or its affiliates

Show More

Show Less

WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

191,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

2,080 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://thrillist.com
Length: 9 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

1863 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.1 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Thrillist.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Oh no, you have not declared your language
Declared Language: Unknown

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
thrillist.net	Already Registered
thrillist.org	Already Registered
thrillist.biz	Already Registered
thrillist.us	Already Registered
thrillist.info	Already Registered

Typo Availability

Domains (TLD)	Status
thrilist.com	Already Registered
rhrillist.com	Available
fhrillist.com	Available
ghrillist.com	Available
hhrillist.com	Available

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Thrillist.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
151.101.65.91	United States	Fastly

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

True

Perfect, your website doesn't use inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Popularity at	United States
Regional Rank	1149

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

Try New Site