Expressen.se

Expressen.se

January, 23 2021 07:00:28 AM

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Search Engine Optimization

Title Tag

Nyheter - senaste nyheterna i Sverige och världen
Length: 49 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Sveriges bästa nyhetssajt med nyheter, sport och nöje!
Length: 54 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	153	6	4	0	0

<H2> Trump kan vinna om han fokuserar på valfrågorna </H2>
<H2> Innehåll </H2>
<H2> Mer från Expressen </H2>
<H2> Tjuven påkommen med byxorna nere </H2>
<H2> Dorsin om hatkärleken till Ove: ”Nita honom?” </H2>
<H2> Ministrarnas besök hos specialförbandet </H2>
<H2> Delar scen tillsammans igen – efter avhoppet </H2>
<H2> ”Mannen fick hjärtstopp i terrängen” </H2>
<H2> Vinner jackpot – parets glädje blir en mardröm </H2>
<H2> Testar surströmming: ”Ljud du inte kan fejka” </H2>
<H2> Liz Truss avbryts – av ett salladshuvud </H2>
<H2> Fångar magin från rymdstationen ISS </H2>
<H2> JUST NU: Polisinsats efter vapenlarm i Kungsängen </H2>
<H2> Ryska utspelet om Gotland: ”Blir mål nummer ett” </H2>
<H2> Ministrarnas besök hos specialförbandet </H2>
<H2> Svaret till Hammar: ”Har en bra relation” </H2>
<H2> Samlagstekniken som ger kvinnor orgasm </H2>
<H2> FHM:s råd: Så bör du agera på resan </H2>
<H2> 8 frågor och svar om nya mpox-varianten </H2>
<H2> Tilltaget på spanska ön – kan förbjuda turister </H2>
<H2> Taxi-ilska på Mallorca – nu kan regler ändras </H2>
<H2> 5 tecken – då kan du ha leverskador </H2>
<H2> Glöm hetsiga budgivningar – så köper du bostad smidigare </H2>
<H2> Isabella Löwengrips dejt-knep: ”Funkar” </H2>
<H2> Smarrig helgmeny med baconstekt fläskfilé </H2>
<H2> Skulle identifiera sin döde son – fick chock </H2>
<H2> ”Det ljudet du gjorde kan man inte fejka” </H2>
<H2> Mordet på 19-åriga Cathy löst efter 38 år </H2>
<H2> Trump kan vinna om han fokuserar på valfrågorna </H2>
<H2> Stephanie var barnflicka i miljonärselitens familjer </H2>
<H2> Svensken muckade gräl med OS-guldmedaljören </H2>
<H2> ”Första gången jag fått känna de känslorna” </H2>
<H2> ”Ketamindrottningen” misstänkt i Perry-fallet </H2>
<H2> 13-åring beordrades att mörda: ”Fega kräk” </H2>
<H2> Ex-älskarinnans nya utspel om ”Svennis” </H2>
<H2> Sorgen – varje gång dottern ser ”Svennis” </H2>
<H2> Expertens tips – så gör du rum för bättre sömn </H2>
<H2> Tro inte det tog slut med coronaviruset </H2>
<H2> Bryssel vill bestämma över Airbnb också </H2>
<H2> Islamisterna vill inte att du läser den här krönikan </H2>
<H2> Jag är 35 och har aldrig varit sambo med någon </H2>
<H2> Tjuven påkommen med byxorna nere </H2>
<H2> Seriehösten på SVT – guldkorn och floppar </H2>
<H2> Stor hjälte i debuten – med sent segermål </H2>
<H2> Poliofall upptäckt i Gaza – FN:s vädjan om paus </H2>
<H2> Fem heta distansjobb du kan sköta från hängmattan </H2>
<H2> Utsattes – av samma tränare: ”Stor skam” </H2>
<H2> Hemliga drönaren flyger in i Ryssland </H2>
<H2> Uppdrag: Hitta ryska soldater att bomba </H2>
<H2> Pensionssmällen: En av tre svenskar påverkas </H2>
<H2> Här syns svensken till – landat i England </H2>
<H2> Nya Luf-basen: Då river vi Tidöavtalet </H2>
<H2> Vi fortsätter med MP:s politik – trots maktskiftet </H2>
<H2> Sverige har tappat i välståndsligan i 30 år </H2>
<H2> Udda förbudet i nya ”Bäst i test”-huset </H2>
<H2> Tips för tv-helgen – vi guidar dig rätt </H2>
<H2> Polis skadad – släpades efter moped i Kungsbacka </H2>
<H2> Färre Kina-bilar till EU efter strafftullar </H2>
<H2> Blir av med lyxprylarna – efter stora springnotan </H2>
<H2> ”Vill kunna köpa det utan att må dåligt” </H2>
<H2> Plötsliga draget: ”Tog upp telefonen direkt” </H2>
<H2> OS-boxaren har samma problem som ”tradwives” </H2>
<H2> Sverige i Nato får mig att skämmas </H2>
<H2> Svensk succé i sprinten: ”Väldigt imponerande” </H2>
<H2> Skrällen: Hon krossar storfavoriterna på SM </H2>
<H2> Swedberg stor hjälte – efter ”svensk raket” </H2>
<H2> Lätt att upptäcka det som skaver efter TV4:s beslut </H2>
<H2> Stoppar inspelning akut efter dödsfallet </H2>
<H2> Extrema prövningarna i den första säsongen </H2>
<H2> ”Han förnekade allt – kände mig utnyttjad” </H2>
<H2> Var på väg till parterapi – körde på pojkvän med flit </H2>
<H2> Bil voltade – fem unga till sjukhus </H2>
<H2> Pangväder drar in – men då vänder det </H2>
<H2> Märkliga manövern – skallar dödsdrönaren </H2>
<H2> Damfotbollspionjären Ulf Bergqvist är död </H2>
<H2> Kallar till bojkott – bara dagar innan storderbyt </H2>
<H2> Övervintra dina tomater – det går! Så här lyckas du </H2>
<H2> Plocka som ett proffs! Så får du fler blåbär </H2>
<H2> Döda värnpliktiga är något Putin fruktar </H2>
<H2> Här kraschar Putins miljardbombplan </H2>
<H2> Efter ilskna utbrottet – dissar nu årets lopp </H2>
<H2> Dorsin om hatkärleken till Ove: ”Nita honom?” </H2>
<H2> Två 90-åringar bestulna av ”falska poliser” i Tierp </H2>
<H2> Ikon från München är tillbaka – med 727 hk </H2>
<H2> Enkla knepet: Ät med pinnar som ett proffs </H2>
<H2> Vinner jackpot – parets glädje blir en mardröm </H2>
<H2> Det är otroligt äckligt i nya ”Alien: Romulus” </H2>
<H2> ”Något måste hända – sporten riskerar att dö” </H2>
<H2> Norska statsministern: Krisen en ”stor börda” </H2>
<H2> Inspelningen: ”Dina kläder står i lågor” </H2>
<H2> Hamas säger nej till förslag om vapenvila </H2>
<H2> Guldbollenvinnaren obotligt sjuk i cancer </H2>
<H2> Anfallskris – vem ska bottenlaget satsa på? </H2>
<H2> Trion mördade ihop – döms till fängelse </H2>
<H2> Sänkte Östermalmshyran – med 36 000 i månaden </H2>
<H2> Vädjar om mordfilmer: ”Vi hoppas det finns” </H2>
<H2> Krossade världsrekord i Ryssland – räknas inte </H2>
<H2> Förvälla kantareller – så tar du hand om svampskörden </H2>
<H2> Svenska mpox-fallet har blivit världsnyhet </H2>
<H2> Nya mpox i Sverige – mer smittsam variant </H2>
<H2> Oväntade synen på stranden: ”Vad fan?” </H2>
<H2> Rasar mot stjärnan: ”Vi betalar honom” </H2>
<H2> Snackisarna du inte får missa i årets PL </H2>
<H2> Attack med hammare – man gripen av polis </H2>
<H2> Skrev ”grattis” – nu stängs talangen av </H2>
<H2> 40 miljoner i jackpot – är totalt bortglömd </H2>
<H2> Vinner igen med min chansspik! </H2>
<H2> OS mest hatade – nya bilder sprids </H2>
<H2> ”Fruktansvärd nyhet – jag finner inga ord” </H2>
<H2> Kevin Walkers nya liv efter fotbollen </H2>
<H2> ”Den svarta svanen”- Amira riskerar fängelse </H2>
<H2> Boende om berget: ”Gör något med en” </H2>
<H2> Petter: Insåg att något hemskt hänt </H2>
<H2> Djurgården utmanar AIK om mittbacken </H2>
<H2> Chockas – av ryktet: ”Det är helt otroligt” </H2>
<H2> Göran Perssons ord retar upp LO-basen: ”Konstigt” </H2>
<H2> SVT-profilens nya jobb – efter petningen från SVT </H2>
<H2> ”Äckligt – jag blir illa berörd av det” </H2>
<H2> Trenden håller i sig – avklätt är hett i höst </H2>
<H2> Helgmeny med baconstekt fläskfilé och magisk dessert </H2>
<H2> Krisdraget som kan ”skapa förvirring” </H2>
<H2> Hanna Schönberg kritiseras för smygreklam </H2>
<H2> Katter slogs – det blev tvåbarnspappans död </H2>
<H2> Kraschade in i klippa – tonåringar till sjukhus </H2>
<H2> Oron över Trumps besatthet av videon </H2>
<H2> Det är inget fel på folk som röstar på Trump </H2>
<H2> Nyfödda tvillingarna dog i flygangreppet </H2>
<H2> Dansk gängmedlem kopplas till svensk </H2>
<H2> GW:s planer för pension – ”Lagom att sätta punkt” </H2>
<H2> Sångaren i Great White död – artisten blev 63 år </H2>
<H2> Köper in sig i PL-klubb: Varje supporters dröm </H2>
<H2> Finns ingen gräns för hur fega sossarna är </H2>
<H2> Regeringens oförmåga hotar vår surströmming </H2>
<H2> Studenter drogades på semester i Mexiko </H2>
<H2> ”Det ljudet du gjorde kan man inte fejka” </H2>
<H2> Piloternas sista ord före krasch då 62 dog </H2>
<H2> Vinexperten: 10 franska fynd på Systembolaget </H2>
<H2> Tipsa oss – krypterat och säkert </H2>
<H2> Elitens vågade sexlekar </H2>
<H2> ”Jag känner en stor ånger” </H2>
<H2> Här syns svensken till – landat i England </H2>
<H2> ”Ligger kvar livlös” </H2>
<H2> Rakar sig alla killar där nere? </H2>
<H2> Kräftan du ska undvika </H2>
<H2> Dykaren jagas för sabotaget </H2>
<H2> Bluffmetoden som kändisar använder </H2>
<H2> 18+ år - Regler och villkor gäller - Ansvarsfullt spelande - www.stodlinjen.se </H2>
<H2> Polisen: Han är ”Ghost” </H2>
<H2> Så hackas du av shoppingappen </H2>
<H2> Miljardärens hemliga plan </H2>
<H2> Bästa löparskorna 2024: ”Underbara att springa i” </H2>
<H2> Inifrån Viaplays kris: ”Är han som förstört allting” </H2>
<H2> Sandra och Wilda: Så blev vi börsmiljonärer </H2>
<H3> Senaste nytt </H3>
<H3> Mest sett i dag </H3>
<H3> SENASTE NYTT – SPORT </H3>
<H3> Populära recept </H3>
<H3> Middagstips </H3>
<H3> Du missar viktigt innehåll... </H3>
<H4> Tipsa oss </H4>
<H4> Prenumeration </H4>
<H4> Kontakta oss </H4>
<H4> Ansvariga </H4>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Nyheter - senaste nyheterna i Sverige och världen

expressen.se/

Sveriges bästa nyhetssajt med nyheter, sport och nöje!

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 14 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

till28
start22
efter20
för20
från18
inte17
jämför11
innehåll9
går9
här8
expressen7
allt6
recept6
rabattkod6
sport5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
till	28
start	22
efter	20
för	20
från	18
inte	17
jämför	11
innehåll	9
går	9
här	8
expressen	7
allt	6
recept	6
rabattkod	6
sport	5

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 8.3%

Text content size	23817 bytes
Total HTML size	287100 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 288 KB to 82 KB (71.5 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 34.149.169.35 does not redirect to expressen.se

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://expressen.se/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://expressen.se/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 30 Years, 322 Days

Created Date: 30th-Sep-1993

Updated Date: 14th-May-2024

Expiry Date: 31st-Dec-2024

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

# Copyright (c) 1997- The Swedish Internet Foundation.
# All rights reserved.
# The information obtained through searches, or otherwise, is protected
# by the Swedish Copyright Act (1960:729) and international conventions.
# It is also subject to database protection according to the Swedish
# Copyright Act.
# Any use of this material to target advertising or
# similar activities is forbidden and will be prosecuted.
# If any of the information below is transferred to a third
# party, it must be done in its entirety. This server must
# not be used as a backend for a search engine.
# Result of search for registered domain names under
# the .se top level domain.
# This whois printout is printed with UTF-8 encoding.
#
state: active
domain: expressen.se
holder: CT-921799299
created: 1993-09-30
modified: 2024-05-14
expires: 2024-12-31
transferred: 2023-02-13
nserver: ns-cloud-d1.googledomains.com
nserver: ns-cloud-d2.googledomains.com
nserver: ns-cloud-d3.googledomains.com
nserver: ns-cloud-d4.googledomains.com
dnssec: unsigned delegation
registry-lock: unlocked
status: ok
registrar: Abion AB

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

3,050,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://expressen.se
Length: 9 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

288 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.63 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

89 / 100

Page Speed

Expressen.se desktop website speed is fast. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: Swedish

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
expressen.com	Already Registered
expressen.net	Already Registered
expressen.org	Already Registered
expressen.biz	Already Registered
expressen.us	Available

Typo Availability

Domains (TLD)	Status
expresen.se	Already Registered
wxpressen.se	Already Registered
sxpressen.se	Available
dxpressen.se	Available
fxpressen.se	Available

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 80/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

46 / 100

Page Speed

Expressen.se mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
34.149.169.35	Germany	Amazon.com

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

Broken links were found on this web page

http://expressen.se/sms:71717

http://expressen.se/halsoliv/shop/

https://login.expressen.se/login?return_uri=https%3A%2F%2Fwww.expressen.se%2F

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

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